VI. Operations and Infrastructure

A. Overview of operational processes for each vertical:

1. Broadcasting: Operational processes include content planning, production, editing, and distribution across various platforms. This involves scriptwriting, guest coordination, studio management, and technical setup for live events.

2. Arts & Entertainment: Operational processes encompass content ideation, creation, production, and promotion. This includes collaborating with artists, managing performances, organizing exhibitions, and coordinating production schedules.

3. Money & Business: Operational processes involve research, content creation, editing, and delivery of resources. This includes conducting market analysis, curating expert insights, managing financial transactions, and coordinating events and workshops.

4. Education & Inspiration: Operational processes consist of course development, curriculum planning, instructor coordination, registration management, and event organization. This includes designing online courses, scheduling workshops, and ensuring smooth delivery of educational content.

5. Publication Blogs, Newsletters, Communication: Operational processes include content creation, editing, publishing, and distribution. This involves maintaining editorial calendars, managing contributors, and utilizing content management systems for seamless publication.

6. Marketplace: Operational processes involve managing the online platform, facilitating transactions, overseeing product listings, and providing customer support. This includes ensuring the functionality of the marketplace, monitoring sales, and addressing customer inquiries.

B. Infrastructure and resources required for smooth operations: AME requires a robust infrastructure and resources to support its operations:

• Studio facilities and equipment for broadcasting and content production.

• Digital platforms, website, and hosting services for online presence.

• Content management systems and tools for efficient content creation and distribution.

• Customer relationship management (CRM) systems for customer support and engagement.

• Technical support team to manage infrastructure, IT systems, and platforms.

• Collaboration tools and project management software for internal coordination and communication.

C. Supply chain management for products/services in each vertical: While some verticals, such as broadcasting and content creation, may require collaborations and partnerships with external contributors, AME's supply chain primarily focuses on sourcing and managing products and services for its marketplace. Supply chain management includes supplier selection, product procurement, inventory management, and order fulfillment processes to ensure a seamless customer experience.

D. Quality control and assurance measures: AME places a strong emphasis on quality control and assurance to maintain its brand reputation and deliver value to its audience. This involves rigorous content review processes, adherence to industry standards and guidelines, thorough product quality checks, and feedback mechanisms to continually improve and refine its offerings.

E. Technology systems and platforms supporting each vertical: AME leverages various technology systems and platforms to support its operations across verticals. This includes:

• Broadcasting software and equipment for live streaming and recording.

• Content management systems for efficient content creation, storage, and distribution.

• E-commerce platforms and payment gateways for the marketplace.

• Learning management systems for course delivery and management in Education & Inspiration.

• Customer support software and ticketing systems for prompt and effective customer assistance.

• Analytics tools to gather insights on audience engagement, content performance, and market trends.

Overall, AME invests in robust operational processes, infrastructure, and technology systems to ensure smooth operations across its verticals. It focuses on maintaining high-quality content, efficient supply chain management, and seamless customer experiences to drive its success in the influencer industry.